Smiley celebrates 50 years as the global symbol of happiness. A special range of anniversary-edition writing instruments fuels the imagination, with signature colors and the art of André Saraiva.
Since debuting on the pages of a French newspaper on 1 January 1972, Smiley has spread around the world as a byword for positivity. Introduced to help readers navigate around bad news, it continues to spread positive vibes today as a beacon of happiness adorning a selection of contemporary design objects which represent a new currency for The Smile Economy.
Features of pen:
- Montegrappa’s Signature ZERO silhouette beams with joy, encouraging us all to “Take the Time to Smile”, reimagining the original Smiley slogan from 1972 in enamel-filled graffiti
- Art by André – creator of Mr. A – uses spray-paint and graffiti to connect Smiley’s five decades of positive rebellion to the world of contemporary street art
- Limited to only 365 pieces per model, each limited edition writing instrument represents a happy day in Smiley’s 50th anniversary year